Sound branding

An extraordinary brand requires extraordinary sound branding.

Sound is the least effectively used tool in marketing, even though it transmits more than half the message.

Sound affects all humans on four distinct levels: physiological, psychological, cognitive, behavioral. It crosses all linguistic and cultural boundaries.

Sound branding has the power to maximize your marketing campaign’s originality and its efficiency.

My passion in sonic mnemonics is to compose sound signatures that evoke and promote. Your brand deserves nothing less.

The principal characteristics associated with sound branding are:


* Duration and clarity

* Originality

* Relationship to the product

* Pleasing tone

* Familiarity and accessibility


Sound branding by Paul Baraka. Seeing is believing. Hearing is connecting.